What is the second biggest preventable cause of cancer behind smoking? Make your guess, then watch our video to find out the answer… https://t.co/eOrFWGfWUb pic.twitter.com/avcyFxcyux

Right, is anyone currently working on getting this piece of shit CancerResearchUK advert removed from everywhere? Is there something I can sign? How the fucking fuck is this okay? pic.twitter.com/b7eU7lulms

(1/2) Hi Sofie, our campaign isn’t meant to make anyone feel bad about their weight or make anyone think negatively about people who are overweight or obese. Our aim is to raise awareness of the link between cancer and obesity…

(2/2) … as after smoking, obesity is the second biggest cause. It is our duty to inform people about this and lobby the government on policies which will help us all to keep a healthy weight. For more info, head to our website: https://t.co/eOrFWGfWUb

What your campaign is doing is so incredibly damaging, that I can't even begin to describe it in only 280 characters. There are many people who have tweeted me their articles about it, try reading those. There is no excuse for you to have this campaign up.

And you can absolutely go away in terms of trying to excuse it. Society viewing fatness as a negative thing is a thing that kills more than the cancer that you MIGHT get due to MAYBE something to do with you POSSIBLY weighing MORE than a CERTAIN weight POSSIBLY MAYBE.

And BMI has been debunked DECADES ago. It's not a valid way of measuring anything. On the contrary, DIETING has been proved TIME AND TIME again to be one of the worst thing you can do to your body. Your campaign is so damaging and fatshaming and I really hope it gets taken down.

If people really cared about fat people’s health, why would they use shame, ridicule, abuse and fear to make them change their ways? Those are not things that make people want to take care of themselves. Those are making fat people feel unwell.

So hey, hate fat people. But admit that you hate fat people. That whole ‘It is unhealthy’ speech is embarrassing and it’s getting old now. You don’t want us to be healthy, you want us to hate ourselves. Because you hate us. Own up to your bigotry.

And do not even try me with the ‘but the NHS has to pay for’ bullshit because you know who else you have to pay for through your taxes? People who live to be fucking 95 years old because they’ve lived on kale and misery all their lives.

Stop wrapping your fat hate in ‘pretending to care about our health’. Fuck off. Ever considered mental health? Why is that less important? What does shaming, bullying and harrassment do to a person? To children?

Oh, and do not think I am talking about my own mental health right now. I am not reading your tweets or comments because your opinions mean less to me than you probably did to your parents. I am talking about the fat people you people hate - and thus hurt.

If you genuinely think you care about the health of fat people, fine. Has centuries of shaming, bullying and scaring fat people made us lose weight? Or are there more fat people than ever?

And I am not buying into fat being unhealthy - it’s not inherently unhealthy and even if it was, fat people can do whatever the fuck they want with their health - but if I did pretend to accept that, your arguments are still fucked up.

You just hate fat people.

Thanks for inspiring this abuse with your campaign. Please give this a rethink, there are more sensitive and effective ways to help people make lifestyle changes that will cut their risk of cancer pic.twitter.com/gk2fiO2tqx

Wow. Scaremongering fat people for money now? How about we talk details? Obesity is LINKED, not the absolute cause of the 13 cancers associated you have mentioned. Skin cancer and lung cancer are still the top 2 and yet I see no recent scare tactics towards them?

Your wording in your ads is so misleading. Obesity does not CAUSE cancer, neither does smoking. Both can increase your risk but they do not cause it, hence why non-smokers and people with socially acceptable weight get cancer too. Disgrace.

The very last thing that lady said in the video was "to help more positive marketing towards healthier foods" but you choose to go the route of "You OBESE? You're going to DIE" ... nice one.

Dear @CR_UK as a GP caring for people with cancer and obesity, I think this is an appalling stigmatising, shaming advert

obesity is not a scientifically proven cause of cancer. it is scientifically proven to correlate with some cancers. anyone who’s had one statistics class knows that it is extremely bad practice and simply wrong to draw out cause and effect from correlation. https://t.co/2iaFC35RQS

thin people can eat a whole pizza and everyone will be like "lol big mood!" while fat people simply have to wake up for people to say "but obesity causes cancer tho"