Two recent Morning Consult surveys are featured in this report. A 2024 survey of 2,007 U.S. parents with children under the age of 11, fielded Jan. 3-18, 2024, with an unweighted margin of error of +/-2 percentage points. A 2024 survey of 1,003 U.S. parents with children under the age of 18, fielded Jan. 3-17, 2024, with an unweighted margin of error of +/-3 percentage points.
Throughout the report, we compared our 2024 figures to surveys fielded in Dec. 2022. You can see those survey's full methodology here. For several historical questions, we adjusted our question phrasing in the 2024 questionnaire. We noted those instances throughout the report.
We also tapped into our growing database of Gen Z research for additional comparisons. You can review those reports and analyses here.
Data in this report has been updated to correct errors that occurred due to a technical issue.
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